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  Laura Duran "LaLa"
Northridge, CA

At the age of 4, Jose Antonio Duran (Father of Laura) noticed something special about his daughter. He heard her singing over a voice mail and realized that God had gave her a gift. He'd always tell her "You're going to be a big star someday." Growing up she would do stage performances with her cousins and sister, she was a little girl dreaming of being a huge star, like the ones on TV. She's influenced by artist like Beyonce, Alicia Keys and Whitney Houston. Her first performance was in high school. During her 9th grade year when she was pulled on stage (by friends) to sing. Nervous but willing, she opened her voice. As she finished displaying her talents the audience full of her peers applauded her. It was a good accomplishment, all she ever wanted was for her voice to be heard and the feeling of performing in front of a crowd felt good.

Throughout the three years she had left of high school (10-12) she performed once a year in her high school's 'Winter Show'. Word spread quick of her voice, and she would find herself singing to classmates(sometimes in  random classrooms)and peers who wanted to hear her voice a lot. One of them was Valentine Howard "C.Loe"(HigherCreed Artist) who would soon introduce her to Rahim Robinson "Kiid Scoob"(CEO & Artist/Engineer) as well as the other HigherCreed members and she soon joined the team. LaLa is the official first lady of HigherCreed, and can be heard on their very first release which is "On A HigherCreed".She is a dedicated artist that is doing what she loves, while proving everyone who doubted her wrong. There is no doubt about it, she'll soon be at the top.

Kwam's Facebook

San Fernando Valley, CA

Kwam, 17, is a recording artist and outside of music an athlete. Music has always been his love, aside from football and sports of course. He  remembers days when he was little (about  in the 5th grade ) and hearing Eminem rap, (during the Slim Shady era) and it made him want to write songs like that. He always made attempts and told himself “I am going make music one day.” Music is a way for him to let loose and relieve anger. Music can also amp him up before a football game, the right song can get him fired up and ready to go. Music and writing is a way of art, Kwam was quoted saying: “Without the mess you could say my mind is a pad and a pencil and all I really need. I took music in because art has always been in me.” He has always been able to draw and paint, and in English class he tended to be a good writer. So he tries to combined art and writing with every verse. Initially he never really thought he was good but, the right people kept him going and working for it. He is influenced artist such as J.Cole, Lil Wayne and Drake. Words become more then words when you use them in the right way. For example a metaphor, or simile when you get creative with your figure of speech. Kwam believes music is a way to be free and say things that really have meaning.

HigherCreed came along towards the end of his tenth grade year. Him and Cal would freestyle and he would always tell Kwam "Oh you on the Creed now.” he just rolled with it. From there Cal talked to Blaine and Scoob about him and that's when it became official. At first he was nervous to read what he wrote but The HigherCreed made him feel at home and he displayed his talents. He looks up to every one of them as a brother and feels if he needed help the Creed will always be there for him.
Football Highlights(RHS-10th/11th)


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